Does a well-placed swear word make your copy more persuasive? Will being completely unoriginal make you more compelling? What cognitive biases can you use to your advantage (and which are currently working against you)?

Plato once described rhetoric (persuasive writing and speaking) as “the art of ruling the minds of men”.

In this session, you’ll learn the ancient art (and science) of rhetoric, which you can use to: craft more persuasive website copy, design more compelling websites, write more influential emails, and otherwise “rule the minds of men”.