

Shanelle Mullin
Experimentation & Analysis Lead | Shopify
Shanelle is a jill-of-all-trades marketer with a 14-year background in growth. By day, she’s an Experimentation & Analysis Lead at Shopify, the fastest growing SaaS company in history. By night, she’s a freelance writer in the conversion rate optimization space. She was recently named one of the top experts in conversion rate optimization.


















































































































































