- Attendance for GPeC Conference on 24 May is FREE, but requires prior registration on our website.
- The GPeC Conference takes place exclusively online, in ROMANIAN, and the hours in the agenda are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data) and you connect via desktop/laptop, in order to view the presentation slides.
- The E-Commerce sector in Romania in 2021 – figures, stats, growth estimations
- The impact of accelerated digitization on the economy
- Where do we go from here
Florinel Chiș
ARMO
In this panel, we aim to learn from our guests – who have extensive experience in online commerce – good practices regarding the main components of an e-commerce business: online store platform, logistics processes, product selection, online shop promotion for new customer acquisitions, customer loyalty and retention tactics.
We will discuss tall the mechanisms that make up a successful e-commerce business from the e-commerce platform to the e-commerce strategy:
- The importance of the website platform in the online sales process – minimum checklist for choosing your e-commerce platform;
- The main criteria for choosing hero products and for selecting the range of products present in an online store;
- The main logistics processes and integrations that we must take into account when thinking about the marketing strategy and budget for an online shop;
- Practical things to consider in the customer acquisition strategy for an online shop;
- The best and most effective online marketing channels for e-commerce;
- Concrete customer loyalty and retention tactics.
Raluca Radu – HOST
Founder MTH Digital
Alin Vlad
CMO Otter Distribution
Mădălina Stănescu
Digital Marketing Consultant
Rareș Bănescu
Retargeting.biz
Cristi Movilă
VTEX Growth Leader
Mihai Tănase
Head of Digital – Southern Eastern Europe Cluster at Groupe Renault
Short break for relaxation and networking, exchanging of online business cards, chatting with other participants or discussions in the Social Lounge area – all are part of the GPeC SUMMIT Online experience.
Starting 08:00 AM we drink our coffees together (virtually) and take our time to get into the GPeC vibes, exchange online business cards and network with other colleagues. Get ready for 2 days full of #CraftedToInspire E-Commerce and Digital Marketing content meant to help you in your business.
Given that in 2021 we should no longer think about how to go online and what to do there, but rather think beyond traditional e-commerce, we have brought together 10 of the best global trends on how to scale your business and to have exponential increases.
We have analyzed the major companies from over 30 countries, businesses with millions of monthly orders and we have summarized the 10 trends to keep in mind for the development of your online business.
Cristi Movilă
VTEX
- Priorities from pre-launching to continuous business growth;
- The main KPIs to measure for any e-commerce;
- Customer focus and after-sales services;
- Any purchase is emotional: “I don’t need a drill, but the hole made by that drill”;
- New traffic vs. resturning customers / retention …
…and many other practical tips that any emerging online shop should consider.
Valentin Radu
Founder Omniconvert
The behavior of online consumers is constantly changing, especially since the restrictions caused by the Covid-19 pandemic. Online shop customers have become increasingly “impatient”, wanting deliveries as fast as possible (statistics show that delivery times that exceed “Next Day Delivery” lower the conversion rate).
At the same time, customers are looking for convenience, various delivery options, the possibility to choose time slots and predictability of package arrival at a certain time of a certain day. Additionally, studies show that most consumers want free deliveries from online shops.
We talk openly about all these aspects and about the solutions that online shops & technologies have at hand that can help them ensure happy customers and the expansion of the customer base right across Romania’s borders.
Andrei Radu – HOST
CEO & Founder GPeC
Adrian Mihai
CEO FAN Courier
Lucian Baltaru
CEO Sameday
Bogdan Colceriu
CEO Frisbo
Cătălin Maftei
Founder C Solution
Mircea Stan
Founder & CEO Postis
Carmen Vasilescu
Logistics Director – KLG Europe Logistics
We (virtually) have lunch together and then we meet each other again to network, exchange business card and chat at the Social Lounge within the GPeC SUMMIT Online event platform.
You’ll find out what the Market Finder tool is and how to use it to sell online outside the country:
- Data types in Marketing Finder;
- How to choose the right markets;
- How to compare and prioritize your markets;
- What are the first steps after you find the market in which you want to sell.
Sorin Sfetcu
Industry Manager Google România
Modern businesses cannot afford to stop their E-Commerce activity. Whether we are talking about human error, cyber attack or even natural disasters, stopping online activity is expensive and extremely risky for business continuity.
Data loss can lead to significant revenue losses, especially if the incident occurs during the most important time slots for online transactions, without balancing the losses caused by the impact on the company’s reputation.
Find out from Cristian Turcin, Cloud & Professional Services Product Manager at Orange Business Services, what any E-Commerce business should consider to prevent these risks from the perspective of the resilience of the infrastructures that support e-commerce platforms.
An essential SEO checklist for launching an online shop:
- How to check if your site is indexable by Google;
- How to discover the technical issues that Google encounters on your site;
- What are the most important SEO notions you need to ask your programmer;
- How to quickly and easily measure the top keywords on which your site is indexed in Google;
- How to estimate the “commercial value” generated by SEO for your online store.
Mihai Vînătoru
DWF
Short break for relaxation and networking, exchanging of online business cards, chatting with other participants or discussions in the Social Lounge area – all are part of the GPeC SUMMIT Online experience.
Introducing the concept of E-Commerce S.T.U.P. (types of e-commerce) + what matters depending on the types of products sold by online shops:
- price
- delivery time
- warranty / return
- number of products etc.
and metrics that matter:
- conversion rate
- decision time
- recurrence
The theoretical concept is followed by a practical example from the “Home and Garden” vertical – applicable to any other market verticals.
Cătălin Macovei
MOLOSO
- What does engaging content mean for Social Media in 2021 and what are its ingredients;
- How to choose the Social Media platforms on which your e-commerce brand should be present;
- Customizing Social Media content on each platform – things you should keep in mind;
- Facebook & Instagram Ads – concrete things to pay attention to when setting up Performance Marketing campaigns on Social Media in order to have effective acquisition costs
- Examples of successful Social Media campaigns;
- The impact of the changes made by the iOS 14.5 update in the performance of Facebook Ads campaigns – why we should keep in mind from now on to maintain the effectiveness of Facebook & Instagram campaigns
- Influencer marketing – good practices to get results from Influencer Marketing campaigns – what results we should aim for, how to think about the brief, how to measure the impact of Influencer Marketing campaigns, good practices and successful mechanisms in content creator marketing;
- TikTok & TikTok Ads – how e-commerce brands should adapt their content and advertising strategy to reach the customer on TikTok;
- The future of e-commerce – Whatsapp Ads, Social Commerce, Augmented Reality, Voice Commerce.
Marian Hurducaș – HOST
Necktie Agency
Dragoș Smeu
General Manager Mavericks
Corina Scheianu
Social Media & Digital Campaigns Coordinator – Digital Star
Cristian Manafu
Partner Evensys & Owner The Connector Agency
Ciprian Susanu
Digital Marketing Consultant
In this practical presentation, Raluca discusses the calculation and allocation of online marketing budgets from her 16 years of experience in online business and digital marketing.
In Raluca’s approach, the calculation and allocation of the necessary digital marketing budget for an online store depends on 3 main variables:
- business vertical (category of products sold – fashion, IT&C, home & deco etc);
- business status;
- short and medium term objectives and strategy.
During the presentation, we will discuss how the 3 variables influence the marketing budget, but we will also come up with clear recommendations related to:
- budgets required to promote an online store on each digital marketing channel according to the above variables;
- percentage allocation of online marketing budgets between channels (Google Ads, Facebook Ads, Instagram, YouTube, etc.) and between objectives (acquisition of new customers versus remarketing).
Given, however, that we are talking about an equation that contains unknowns – by unknowns we mean the specific elements and the particular context of each business – Raluca will also discuss the general formula for calculating and allocating the marketing budget, therefore every online store can perform this calculation starting from this formula.
Raluca Radu
Founder MTH Digital
The GPeC conference on 24 May ends at 18:00 (6 PM), but the event application remains open until 21:00 (9 PM) to facilitate:
- networking between participants
- exchange of business cards and online contacts
- 1 to 1 discussions
- discussions on topics of interest in the Social Lounge
Important information
- The courses take place simultaneously, on 6 different timelines, and you can choose a maximum of 6 live courses to attend to, but you will receive the video recordings of all of the 17 sessions so you will not miss any of the content provided.
- The level of all the courses is Beginner/Intermediate.
- All the courses will be held exclusively online, in Romanian, and the schedule hours are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For an optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data) and your webcam & microphone are on so that you can interact with the trainers.
Building the content plan and setting the necessary budget for advertising on social media – Alexandru Negrea, Founder Social Smarts
We are going to talk about how to build, from scratch, a content plan for a company that sells products or services, as well as how to establish the budget needed to advertise on Social Media, both the content from the previous step (through funnels and not only), but also directly from the products and services in the portfolio.
Growth Hacking for E-Commerce – Toma Grozăvescu, Founder SMARTERS
Find out the marketing secret of the most successful startups in recent years and learn how to apply it for an accelerated and sustainable growth of your online store.
In this course you will learn:
- How is marketing defined by the people behind the accelerated growth of companies such as Uber, LinkedIn, Facebook or Airbnb;
- Accelerated growth levers that you don’t use (and how to start doing it);
- The intangible indicator that most influences sales and conversion rate;
- Applicable growth strategies and tactics, tested on the Romanian market;
People care less about your brand than you think – Bianca Lohan, Senior PPC Canopyst
Together we will learn:
- How to determine who your target audience is
- What are the right goals for a successful digital strategy
- What types of campaigns can we use to achieve our goal?
- What metrics should we follow, depending on the goal set
- How to build a rational and emotional strategy in Google Ads
- How we adapt to the current context through digital strategy
- What is the impact of video content in an omni-channel strategy
- How important it is to overcome the Google Ads barrier and how we can create an integrated marketing strategy
- The secrets of a successful campaign for one of the biggest beauty brands in Romania
Branding, How To – Roxana Hurducaș, Marcomm Auditor & Consultant
In the BRANDING FROM A TO Z workshop I presented every aspect you should keep in mind when building a brand. But from theory to practice is a long and difficult path. For this reason, I invite you to go through it together.
I will show you, in a case study, how I’ve built a brand from scratch, what was the reasoning behind the strategy and how I chose the objectives. At the end, we have a Q&A session, in which I will answer your questions either on the brand in the case study or on your brand.
Intensive Facebook Ads Course (part I) – Raluca Radu, Founder MTH Digital & Ștefan Hobjilă, Head of Graphic Design MTH Digital
- What is the Facebook ecosystem – Facebook Ads Manager, Facebook Business Manager, Facebook Pixel, Facebook Events, Catalog, Publishing Tools, Insights etc.
- Which are the correct settings for Pixel and events so you can track your campaigns and get the best results;
- How to set up Facebook Ads campaigns to get results – targeting, placements, custom audiences, lookalike audiences, creatives, budget;
- Tips for successful copy in Facebook Ads, practical examples and case studies of campaigns that have achieved their goals;
- Tips for Successful Visuals in Facebook Ads.
10 Super Sexy Dashboards in Google Data Studio for Online Shops – Liviu Taloi, Data Insights Manager DWF
In this session you will analyze together with Liviu the most important data from Google Analytics and you will learn how to make fast and wise business decisions.
- You will find out the secret recipe behind these dashboards and you will be able to implement them yourself.
- You will make business decisions based on the case studies presented.
- You will learn how to accurately measure the effectiveness of your Online Marketing campaigns.
- You will be able to check the “health” of your own figures in Google Analytics.
RWR – Returns, Warranties & Reviews: the hottest judicial issues for online shops – Bogdan Manolea, Co-Founder TRUSTED.ro
We clarify together aspects about:
- Consumers’ right of return – frequently asked questions and situations in E-Commerce
- All products have a warranty… BUT what it is and how are legal warranty, commercial warranty or hidden defects interpreted?
- The new legislative changes suggested by ANPC – who can receive a fine of 2% of turnover / main changes.
How to efficiently promote your business on Instagram – Robert Dumitru, Head of Digital MTH Digital
- Key statistics and figures for Instagram in Romania and in the world;
- The main features of Instagram for Business and how you can use them to publish content on the Instagram page of your online shop: switching to Business account, linking Instagram account to Facebook page, feed, Reels, IGTV, stories, bio, highlights, key metrics, using Creator Studio and amplification tools;
- How to create content for Instagram that attracts the buyer persona of your online shop and influences the buying decision;
- How to set up Instagram Ads campaigns that bring results – targeting, placements, formats, creatives, budget, metrics;
- Tips for successful Instagram campaigns – metrics, visuals, copywriting;
- Instagram Shopping and Instagram Shoppable Stories.
eMAG Seller Academy: eCommerce Growth Case Studies – Oana Antohe, Seller Growth Marketplace Director
Workshop dedicated to business owners that have their own online store
or a business on eMAG Marketplace, which is built on the model of case
studies, according to the methodology of some famous international
business schools.
Participants will discover in an interactive and dynamic session,
concrete examples of good practices and how customer experience
(delivery and return), range, content or prices influence the conversion
and sale in quality conditions. They will understand the reasons why the
decisions made by the sellers were necessary; They will try to find
their own solutions to the situations described and will be able to
compare their decisions in their business verticals with the real
decisions of the sellers presented in the case studies.
Performance excellence with Google Ads – Anabela Luca, CEO adLemonade
- Optimal account structure based on objectives (ecommerce, lead generation, branding)
- High-performance bidding strategies
- Advanced Search, Display, Discovery and YouTube Ads optimizations
- Concrete examples of increasing ROAS and ROI on real customers
SEO for product pages: Choosing the products with the best SEO opportunity score and what can you do for better ranking in Google – Mihai Vînătoru, Managing Partner DWF
- How to choose the “star” products, which is the best for SEO;
- What can you do, practically, to optimize these pages;
- How to measure results and ROI
Intensive Facebook Ads Course (part II) – Raluca Radu, Founder MTH Digital & Ștefan Hobjilă, Head of Graphic Design MTH Digital
- What is the Facebook ecosystem – Facebook Ads Manager, Facebook Business Manager, Facebook Pixel, Facebook Events, Catalog, Publishing Tools, Insights etc.
- Which are the correct settings for Pixel and events so you can track your campaigns and get the best results;
- How to set up Facebook Ads campaigns to get results – targeting, placements, custom audiences, lookalike audiences, creatives, budget;
- Tips for successful copy in Facebook Ads, practical examples and case studies of campaigns that have achieved their goals;
- Tips for Successful Visuals in Facebook Ads.
EcommPlus: SuperKit for entrepreneurs – how to win online sales & traffic – Cosmin Dărăban, CEO & Co-Founder Gomag
- Ready to apply sales formulas for your online shop
- How to be 100% sure that your business sells (without depending on Facebook Ads)
- Golden rules from traditional selling that bring you profit online
- From content to traffic and sales: how to prepare leads for HOT sales
Product Marketing Focused on ROI – Daniel Ene, SEO Growth Hacker MOLOSO
- Marketing by categories vs. marketing by product
- How to do a product analysis
- How to identify high-performance products
- How to categorize product types according to their performance
- How to prioritize product marketing
- How to identify non-performing products
- Content pruning
- How to move the SEO authority from the site to high-performance products
- How to attract organic traffic on high-performance products
- How to scale product marketing
Important information
- The courses take place in parallel, on 6 timelines, therefore you can only choose a maximum of 6 courses you can attend LIVE. You will receive all the video recordings for the 17 sessions after the event.
- Courses level: Beginner/Intermediate
- The Courses take place exclusively online, in Romanian, and the hours in the agenda are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For an optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data) and you connect via desktop/laptop, in order to view the presentation slides.
Intensive User Experience & Conversion Optimization Course (part I) – Andrei Radu, CEO & Founder GPeC
We will analyze the most common mistakes in UX and Online Marketing online shops make and you will learn how to optimize the essential elements of the website’s pages (from Homepage to Checkout), so as to increase the conversion rate and sell more.
Everything with practical examples and tips & tricks applicable immediately.
SEO – From Zero To Hero (part I) – Horia Neagu, Founder Napoleon Digital
We will talk about:
- How Google works, respectively the notions of crawling, indexing and ranking;
- Technical optimization, discussing topics such as load speed, server errors and XML sitemaps;
- Content Marketing, including keyword targeting, copywriting techniques and image use;
- The importance of links and tactics for the strategic use of links in the site.
10 ways to increase Customer Lifetime Value in eCommerce – Valentin Radu, CEO Omniconvert
Even though everyone knows how important it is not only to bring customers, but to make them buy again, only a few companies measure CLV and fewer have the knowledge to improve CLV.
We all know who goes all in in customer focus: Amazon manages to get 9 out of 10 customers to come back and buy again.
This show it clearly: CLV should be the Northern Star for any e-commerce company with serious ambitions.
In this session, I will share 10 immediately applicable ways to increase customer lifetime value for online shops.
Intensive User Experience & Conversion Optimization Course (part II) – Andrei Radu, CEO & Founder GPeC
We will analyze the most common mistakes in UX and Online Marketing online shops make and you will learn how to optimize the essential elements of the website’s pages (from Homepage to Checkout), so as to increase the conversion rate and sell more.
Everything with practical examples and tips & tricks applicable immediately.
SEO – From Zero To Hero (part II) – Horia Neagu, Founder Napoleon Digital
We will talk about:
- How Google works, respectively the notions of crawling, indexing and ranking;
- Technical optimization, discussing topics such as load speed, server errors and XML sitemaps;
- Content Marketing, including keyword targeting, copywriting techniques and image use;
- The importance of links and tactics for the strategic use of links in the site.
Google Analytics 4 – A new era in data analysis for websites and mobile apps – Eugen Potlog, Chief Optimizer UX Studio
This course is an introduction in Google Analytics 4. In the course you will understand why Google Analytics 4 is important now and in the future, how it differs from Google Universal Analytics and what makes this tool so powerful. Here are some of the areas that will be covered in the course:
- What is Google Analytics 4 and what should you do now?
- How is Google Analytics 4 different from Google Universal Analytics?
- What are the benefits and innovations of Google Analytics 4, and what makes it so good?
- Familiarization with the Google Analytics 4 interface
- Reports available in Google Analytics 4
- All international speaker sessions are LIVE and in ENGLISH. Each presentation is followed by a 10 minutes Q&A session. So get your questions ready!
- The event takes place exclusively online and the hours in the agenda are for Bucharest, Romania (EET – Eastern European Time | UTC + 2h).
- For optimal experience, make sure you have good internet connection (we recommend using cable internet, no wireless / no mobile data), you connect via desktop/laptop, in order to view the presentation slides, and your webcam & microphone are on so that you can interact with the trainers.
Meet you online starting 12:30 PM in order to spend the entire day together with an amazing line-up of international speakers! Before the keynotes start, you are welcome to catch the GPeC vibes, exchange virtual business cards and network with other participants on the event platform.
Grab your coffee next to you and get ready for over 7 hours of relevant and insightful content – all LIVE, with no pre-recorded sessions!
- The one and ONLY job your funnel has to perform is to generate the leads you need for your business – If bringing in leads is a crucial part of your job, you have to make sure your funnel is doing this ONE specific job, and nothing else.
- Why people just aren’t into your funnel: The BIGGEST, most common mistakes businesses make with their ads, landing pages and email sequences in their funnel, and how to fix them right now so your funnel does the job it’s meant to be doing.
- The 4 most important steps in a high-converting funnel: The EXACT funnel I use for my own business (including a peek at the campaigns we’re currently running and my clients’), so you can set it up for your own business in a matter of days.
Talia Wolf
Conversion Optimization Specialist
Nobody wakes up in the morning hoping to finally create a new account that day. Web forms don’t have a decent reputation, and rightfully so. Very often they are inaccessible and difficult to use, with awkward live validation and notorious error messages, not to mention painful dropdowns like a country selector, a birthday date-picker starting from 2021, a tiny newsletter checkbox, a disabled copy-paste for email verification, disabled “submit” buttons and horrendously evil CAPTCHAs in the disguise of street signs and crosswalks.
Whenever an eCommerce user will interact with the interface, it will happen via some sort of a web form.
In this session, we’ll learn common pain points that customers experience way too frequently, how to solve them, and how to create an interface that excels at getting the information from the customer in a way that’s friendly, accessible and obvious — helping conversion and business KPIs along the way.
Keep in mind: you won’t be able to unsee the things you’ll see in this session. You’ll leave with a toolbox of practical techniques that you’ll be able to apply to your work right away.
Vitaly Friedman
Co-Founder Smashing Magazine & UX Consultant
Short break for relaxation and networking, exchanging of online business cards, chatting with other participants or discussions in the Social Lounge area – all are part of the GPeC SUMMIT Online experience.
Google Analytics is undergoing a metamorphosis. Analytics as you know it, is going to change. Actually, the change is already happening.
GA4P is the biggest thing to happen in Analytics in a decade! Despite the PR from GA about this ‘upgrade’, it is not a carbon copy of Universal Analytics. It is a completely new model and will impact everything we do around reporting.
This seismic shift is going to impact us all. Every single website that uses GA is going to have to adapt, migrate and learn how to use the new platform.
In our short session, we want to help you understand the opportunities of this new platform. Sharing, what we think, are some of the key gems in GA4P, and highlight features that can customize your insights and help us make better decisions about our website and marketing activity.
To help digest this change, and help you navigate through the journey of using GA as you know it, to the new GA4P model, we will walk you through a roadmap. This will cover the steps and questions you should be asking yourself, and how to approach the migration.
This roadmap will be shared with you at the end of the session.
Jill Quick
Digital Marketing | The Coloring in Department
Does a well-placed swear word make your copy more persuasive? Will being completely unoriginal make you more compelling? What cognitive biases can you use to your advantage (and which are currently working against you)?
Plato once described rhetoric (persuasive writing and speaking) as “the art of ruling the minds of men”.
In this session, you’ll learn the ancient art (and science) of rhetoric, which you can use to: craft more persuasive website copy, design more compelling websites, write more influential emails, and otherwise “rule the minds of men”.
Shanelle Mullin
Experimentation & Analysis Lead | Shopify
In the marketing mix, Content Marketing tends to be chalked up as “unmeasurable”. This just isn’t true.
In this talk, Alex Birkett, Co-Founder of Content Marketing agency, Omniscient Digital, will walk you through a two part process for modeling and attributing content marketing ROI. By the end of the talk, you’ll understand how to build a content growth model to predict the upside of your program as well as setting up Analytics and reporting to make sure you’re getting the results you’re expecting.
Alex Birkett
Conversion Optimization & Growth Strategist
Scurtă pauză de dezmorțire și de interacțiune cu ceilalți participanți, schimb de cărți de vizită online în platforma de eveniment, mesaje private cu ceilalți participanți sau discuții în cerc restrâns în zona de Social Lounge – toate fac parte din experiența GPeC SUMMIT Online.
Most E-Commerce brands rely on Facebook and Google ads for the majority of their revenue. What if you use paid ads to build a community of loyal & repeated customers that will exist long after Facebook and Google? 😉
Jordan West
E-Commerce Investor & Marketing Agency Owner
Most analytics happens after all the money has been spent, and then it often lacks a strategic impact. It does not have to be this way. We have access to an incredible wealth of permission-based data, invaluable tools, and intelligent algorithms. The challenge is imagination.
In his forward-thinking keynote, Avinash will share what it takes to dramatically re-imagine the influence data can have, before, during, and after you spend money, to deliver a competitive advantage via Marketing. He will help you translate his “smart clusters” framework in a way in which you can activate data’s value, faster & smarter.
Avinash’ 60 minutes talk will be followed by a 30 minutes Triple A Session –> Ask Avinash Anything #AOnceInALifetimeOpportunity
Avinash Kaushik
Digital Marketing Evangelist
Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: like those awful emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.
The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience’s needs and who they are.
In this actionable and entertaining talk, Oli will show you:
- The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence and Strategic Thinking;
- The guiding principles of a high-IQ marketer;
- And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business.
Oli Gardner
Marketing & Conversion Optimization | Unbounce
