Great marketing doesn’t feel like marketing. But much of what we experience favours a low IQ approach: like those awful emails asking for a 15-minute call, followed by five more emails “bumping” it to the top of your inbox because you might have missed it. We didn’t miss it, we simply don’t want it.

The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience’s needs and who they are.

In this actionable and entertaining talk, Oli will show you:

• The 6 elements of Marketing IQ: Spatial Ability (conversion-centered design), Language Ability (conversion copywriting), Mathematical Ability (analytics & data), Memory Ability (repeatable processes & optimization), Emotional Intelligence and Strategic Thinking;
• The guiding principles of a high-IQ marketer;
• And the MIQ Checklist which encapsulates your actionable guide to intelligent growth for your business.