

Els Aerts
User testing & Usability Evangelist | AGConsult
Els Aerts is the Co-Founder of AGConsult – a company specialized in Users Research and Conversion Rate Optimization based in Belgium, founded in 2001 together with Karl Gilis.
Els is a promoter of the Qualitative User Research Methodology and of the Moderated Usability Testing Method. She is passionate about the entire process and is helping companies to better understand their customers because “a happy customer is a returning customer”.
Over time, Els has moderated over 3.500 UX testings for companies such as AtlasCopco, Orange, Daikin or Bridgestone.
Because content and messaging are very important areas in Usability, Els created a series of Web Writing Courses that are applicable for UX, Online Marketing and Conversion Rate Optimization.
Els Aerts is one of the most appreciated speakers of the prestigious industry conferences such as CXL Live, CTA Conference, Conversion Hotel or Digital Elite Camp.
This year you can meet her at GPeC SUMMIT Online 2-3 November 2020!


















































































































































