As the trend toward mobile e-commerce continues to apace (with most e-commerce sites finding more than half of their traffic coming through mobile), it’s even more important to ensure that mobile web is able to offer a robust and well-supported User Experience.

Here, we’ll discuss 5 improvements that mitigate mobile users’ ability to proceed with their Product Finding Journey on mobile web, particularly around the lack of page overview that so often hinders user’s ability in various ways.