Getting the right products and messages in front of the right person is the key to increasing your sales and retention rates.

But let’s be honest: most personalisation is clunky. And does not feel very personal at all.

• How can you get to know your customers in a way that’s useful for you? And them?
• How can you make sure you’re not wasting your and their time by presenting offers they don’t care about? And only present them with messages and offers that really feel personal?

In this session, Karl will show you how to combine surveys and e-mail marketing in a smart way to get the right message to the right person.