{"id":28370,"date":"2020-09-21T14:13:58","date_gmt":"2020-09-21T11:13:58","guid":{"rendered":"https:\/\/2021.gpec.ro\/happening\/e-commerce-360-iulian-stanciu-ceo-emag\/"},"modified":"2021-05-14T15:16:55","modified_gmt":"2021-05-14T12:16:55","slug":"e-commerce-from-zero-to-hero","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/e-commerce-from-zero-to-hero\/","title":{"rendered":"E-Commerce from ZERO to HERO: an online shop&#8217;s essentials in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this panel, we aim to learn from our guests &#8211; who have extensive experience in online commerce &#8211; good practices regarding the main components of an e-commerce business: online store platform, logistics processes, product selection, online shop promotion for new customer acquisitions, customer loyalty and retention tactics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We will discuss tall the mechanisms that make up a successful e-commerce business from the e-commerce platform to the e-commerce strategy:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The importance of the website platform in the online sales process &#8211; minimum checklist for choosing your e-commerce platform;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main criteria for choosing hero products and for selecting the range of products present in an online store;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The main logistics processes and integrations that we must take into account when thinking about the marketing strategy and budget for an online shop;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Practical things to consider in the customer acquisition strategy for an online shop;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The best and most effective online marketing channels for e-commerce;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concrete customer loyalty and retention tactics.<\/span><\/li>\n<\/ul>\n<div class=\"agendaSpeaker sp-many\">\n<div class=\"grup-spk w-auto sp-host\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/raluca-radu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2020\/02\/Raluca-Radu-MTH-Digital-1.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Raluca Radu &#8211; HOST<\/h4>\n<p class=\"mb-0\">Founder MTH Digital<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/alin-vlad\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/Alin_Vlad.jpeg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Alin Vlad<\/h4>\n<p class=\"mb-0\">CMO Otter Distribution<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/madalina-stanescu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/Madalina_Stanescu-scaled-e1620208085690.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">M\u0103d\u0103lina St\u0103nescu<\/h4>\n<p class=\"mb-0\">Digital Marketing Consultant<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/rares-banescu\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2020\/06\/Rares-Banescu-Retargeting.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Rare\u0219 B\u0103nescu<\/h4>\n<p class=\"mb-0\">Retargeting.biz<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/cristi-movila\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2020\/08\/Cristi-Movila-VTEX-Scoala-de-Vara-GPeC.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Cristi Movil\u0103<\/h4>\n<p class=\"mb-0\">VTEX Growth Leader<\/p>\n<\/div>\n<div class=\"grup-spk w-auto\">\n<p><a href=\"https:\/\/2021.gpec.ro\/en\/speakeri\/mihai-tanase\/\"><img src=\"https:\/\/2021.gpec.ro\/wp-content\/uploads\/2021\/05\/mihai-tanase-dacia-renault.jpg\" width=\"100\" \/><\/a><\/p>\n<h4 class=\"mb-0\">Mihai T\u0103nase<\/h4>\n<p class=\"mb-0\">Head of Digital &#8211; Southern Eastern Europe Cluster at Groupe Renault<\/p>\n<\/div>\n<\/div>\n","protected":false},"featured_media":0,"menu_order":50,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28370"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28370\/revisions"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=28370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}