{"id":28355,"date":"2020-09-21T12:28:27","date_gmt":"2020-09-21T09:28:27","guid":{"rendered":"https:\/\/2021.gpec.ro\/happening\/google-display-ads-from-display-to-conversion\/"},"modified":"2021-05-14T11:24:01","modified_gmt":"2021-05-14T08:24:01","slug":"bugetul-de-marketing-online-pentru-e-commerce","status":"publish","type":"happening","link":"https:\/\/2021.gpec.ro\/en\/happening\/bugetul-de-marketing-online-pentru-e-commerce\/","title":{"rendered":"Online Marketing Budget for E-Commerce &#8211; Solving an Equation with Many Variables and Unknowns"},"content":{"rendered":"<p>In this practical presentation, Raluca discusses the calculation and allocation of online marketing budgets from her 16 years of experience in online business and digital marketing.<\/p>\n<p>In Raluca&#8217;s approach, the calculation and allocation of the necessary digital marketing budget for an online store depends on 3 main variables:<\/p>\n<ul>\n<li>business vertical (category of products sold &#8211; fashion, IT&amp;C, home &amp; deco etc);<\/li>\n<li>business status;<\/li>\n<li>short and medium term objectives and strategy.<\/li>\n<\/ul>\n<p>During the presentation, we will discuss how the 3 variables influence the marketing budget, but we will also come up with clear recommendations related to:<\/p>\n<ul>\n<li>budgets required to promote an online store on each digital marketing channel according to the above variables;<\/li>\n<li>percentage allocation of online marketing budgets between channels (Google Ads, Facebook Ads, Instagram, YouTube, etc.) and between objectives (acquisition of new customers versus remarketing).<\/li>\n<\/ul>\n<p>Given, however, that we are talking about an equation that contains unknowns &#8211; by unknowns we mean the specific elements and the particular context of each business &#8211; Raluca will also discuss the general formula for calculating and allocating the marketing budget, therefore every online store can perform this calculation starting from this formula.<\/p>\n","protected":false},"featured_media":23886,"menu_order":109,"template":"","acf":[],"_links":{"self":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28355"}],"collection":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening"}],"about":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/types\/happening"}],"version-history":[{"count":0,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/happening\/28355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media\/23886"}],"wp:attachment":[{"href":"https:\/\/2021.gpec.ro\/en\/wp-json\/wp\/v2\/media?parent=28355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}